Vitbit prioritises supplementary feed and treats from sustainable fisheries to preserve the sea resources for our future generations.

All our products come from well-managed and sustainable fisheries in accordance with international standards. In support of our focus on sustainable development, we work with the Marine Stewardship Council, an international non-profit organisation that recognises and rewards efforts to protect the oceans and ensure seafood for the future. When you see the MSC logo with the blue fish on a Vitbit product, you can be sure that the fish comes from a certified, traceable and sustainable source.

Currently, more than 83% of Vitbit products have the MSC logo. And this is just the first step: Our goal is for all our products to meet the requirements for the MSC logo, certifying that the fish comes from sustainable fisheries. This means sustainably caught fish that you can give to your dog or cat with a clean conscience.